The hotel and catering industry is one of the most heavily impacted by the COVID-19 health crisis. The closure of establishments from March 15th to June 2nd was a major blow for the sector. The second lockdown, which started on October 28th and is expected to last until mid-January, has brought even more challenges for hotel and catering professionals. How will the industry recover from this crisis? How will the catering industry adapt to new health constraints? What are the new challenges facing hotels?
To compensate for the loss of turnover, the profession turned massively to home-delivery services, whichhaven been agreat success. Will this phenomenon shape the future of the catering industry? With the booming search volumes for delivery services, the trend appears to be sustainable (+1,050% connections on the Deliveroo platform *source Google Trends November 2020).
What lessons can be learned from this trend?
Firstly, it must be said that the catering industry adapted very quickly and with flexibility to the crisis and its constraints. Indeed, the dematerialisation of services took place over a very short period of time, which underscores the agility of this rapidly evolving sector.
Secondly, although consumers sparked this transformation through their growing demand, they have also been precursors in their ways of consuming. Indeed, the crisis has revealed an attraction for alternative and responsible consumption: support for local producers, willingness to buy local, respect for the environment and favouring short and organic circuits. This growing trend has only been reinforced by the health crisis, acting as a trigger for many French people who questioned their approach to consumption.
Pindot provides an interesting solution for restaurateurs who wish to jump on the digital trend quickly without having to deal with administrative burdens or interface changes. Indeed, our interface allows restaurant managers to switch to 100% digital in record time. With the dematerialised menu accessible via a QR code, the optimised highlighting of offers, the one-click call to waiters, and the secure, commission-free online payment, restaurant managers can access all the services they need in just one click.
The hotel industry is not to be outdone when it comes to adapting quickly and nimbly to health constraints. Indeed, the COVID crisis has led a number of hotels to redesign their establishments and carry out renovations to increase their attractiveness but also secure their establishments by carrying out heavy maintenance operations otherwise impossible under normal circumstances.
A large number of hoteliers took advantage of this period when tourism was at a standstill to completely rethink the hotel business and create new business opportunities. For instance they identified the potential of teleworkers stuck at home with their families, who need a calm environment to work in, and quickly offered rooms during the day with a tailor-made service (room catering compliant with health protocols, fast and secure Internet connection for online conferences, etc.).
With Pindot, hoteliers can now centralise and make all their services accessible inone click. Whether it’s room cleaning service, calling reception, browsing and booking a spa treatment, ordering at the bar or à la carte… A radical change in hotel operations. Through the Pindot interface, staff members are managed by zoning (assigned to a specific floor, area, etc.), and the same is true for menus (specific menus for the pool area, the terrace area, the restaurant, the rooms, etc.). Hotel managers can also adjust their offers and menus depending on specific spaces and times. Indeed, they can highlight specific offers or menus for predefined time slots.
A key post-lockdown success factor for hotel managers will be to provide attractive and targeted offers, secure the business by adopting the right maintenance and hygiene processes, and commit to in-depth projects, particularly the identification of growth levers in digitisation.