The digitised menu is a must-have for most restaurateurs, as it can drive post-COVID recovery. It addresses several health issues and offers many economic as well as environmental advantages.
The digitised menu allows social distancing and prevents the spread of the virus. By browsing the menu on their own phone, the customer avoids contact with a menu handled by several customers before them, and the restaurateur does not have to perform additional cleaning for each paper menu.
And the digital menu is economical. The Pindot digital menu plays an essential role as an attractive menu can generate more orders and increase the average bill. Several levers must be taken into account:
- Offer interesting promotional offers for all budgets. This way, each customer finds an offer that suits their budget and desires.
- List categories for each type of diet (vegetarian, lactose-free, gluten-free, low glycaemic index… The list is long). With the Pindot digital menu, such filtering can be done very easily and in one click by the customer, who adds or removes criteria to create a menu suited to their diet or desires.
- Offer visual and interactive menus. An image or video is more impactful than a wordy description. Displaying appealing photos of the dishes is the best way to make the customer choose a specific offer.
- Carefully adjust the extras that add to the final bill (up-selling and cross-selling). Until the purchase is finalised, the customer can give in to a little extra dessert, or order a lager portion of their main dish. The Pindot digital menu encourages and triggers this process. The dessert offer can be adorned with a photo or video to make it even harder to resist! Beyond special offers, the visual aspect can help convince undecided customers regardless of their validation path.
Beyond practicality, the Pindot digital menu allows you to swiftly adapt to stock constraints. You can set up offers that evolve depending on remaining or unsold products. Too much fish for lunch? Highlight a short-time offer or promote a menu during a predefined timeframe.
Last but not least, the digital menu helps reduce the carbon footprint. You can give up on printed menus and thus edit the menu more often without impacting the planet. The digital menu is as ecological as it is practical.
The digital menu brings many benefits to both restaurant managers and end customers. Indeed offers are optimally highlighted,which helps restaurant managers significantly increase their average bill and maximise turnover. Customer experience is also significantly improved: guests can call a waiter quickly, efficiently and discreetly via the ergonomic interface, and enjoy high-quality service.
Finally, Pindot is the only service on the market to bring two additional differentiating benefits: the simplified order sequencing and the order assistant.
With Pindot, the customer can choose their dishes and in which order they want to receive them, and the app works its magic to sequence the orders sent to the kitchen. No more ordering errors or dishes being served cold! Furthermore, Pindot relies on a rather unusual assistant, which helps guide consumers in their selection. Who has never struggled to decide what they want to eat? The selection process can be long and even annoying. The Pindot assistant makes suggestions,and due to an ingenious system of filters and recommendations,customers can easily select their choice, without browsing the menu from top to bottom multiple times.
While the Pindot digital menu enables additional up-selling and cross-selling sales, it also helps better showcase menus with innovative sorting, and reduce carbon footprint by replacing paper menus.